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Are Explicit TV Ads For Primetime Shows Appropriate During Morning Shows?

on August 17, 2013

wordpress graphic explicit tv ads

Today I got on Facebook and saw this post: Morning Sex? (warning: graphic image). What an eye catching title! This was shared by a blog that I enjoy so I decided to take a look. What a hornets next this post stirred up! The woman writing it has two children, one of which was up with her in the morning when she was watching morning shows on ABC. During a commercial an image of a naked man on top of a woman comes on the screen – at 8am! And in front of her child.

She was disturbed by the fact that such explicit previews and ads are being shown early in the morning, and with good reason in my opinion. Plenty of folks commented on it telling her she was overreacting, or spewing out judgements, many of which weren’t even close to applying. As with any semi-controversial opinion, there will always be people who agree and people who disagree. That is just par for the course.

One of the comments that caught my eye was, “It is no coincidence that the decline in American morality directly parallels the upswing in broadcast television. Most homes in 1955 did not have a TV set. When they started to get them we also saw the beginning of the decline in morality. Freedom of the press was intended to apply to the news media, not the entertainment industry. Unfortunately our Supreme Court has lost sight of the intent, and (along with other issues) has placed itself in Congress’ shoes and become a legislative body. Until we straighten out our government, things like this will continue to plague us.”

We’ve all seen the decline in morality on TV and in movies. What used to be rated R is now allowed in PG-13. Sometimes it feels like what was rated adult is now allowed in R! It is a very concerning issue for those of us who care what we watch and are exposed to. It is an extremely concerning issue for those  of us who care what our children watch and are exposed to! TV channels are glorifying extramarital affairs on an hourly basis. And now they are boasting shows where women are the ones having the affairs and seeking them out. People are sleeping with people just for the heck of it, or to hurt, bribe, control and manipulate others. The characters portrayed have no respect for themselves or others. And they have no respect for sex.

So where is the line drawn? Is it even a line at all? Or is it just a big squiggle that moves where people manipulate it as they see fit?? And the more important question is where do we draw our  own personal lines? And what do we do about it once we set it? How do we stick with personal decisions when the TV stations are pushing the line whenever they can?

Some answers would be to go with TV altogether. I know this is not for many people, but there are those who swear by living TV free. If you think this is something you can pull off – go for it! Take a month and do not use your TV at all. If it is a struggle you might want to look for other options. If your TV just collects dust the entire month you can decide if you want to go without it for good. Another idea if you can’t go TV free completely is to not use it to watch cable, satellite or broadcast but just use it for DVDs. This solution puts you completely in control of what you see on the screen. You pick out the movies your family will watch and that is the limit. A similar solution is to use a streaming program like Netflix or Amazon Prime on your TV. Again, you are in the drivers seat so you decide what you see.

Another possibility is to limit the channels you have programmed to ones you feel comfortable with. You can choose what channels you want to allow in your home. This won’t prevent you from manually pressing in the buttons for other channels, but it is a way to help limit what you see. Another possible option is to buy a device that skips commercials for you. I’m not sure how many there are or how much they cost, but it’s worth looking  into if you want to keep watching TV but want to avoid any possible explicit commercials that might pop up.

For our family, we haven’t come to a decision yet. Right now we are using Netflix, Amazon Prime streaming, Redbox and PBS. I am now questioning if the few shows I enjoy watching are worth watching anymore. All the people in them are sleeping around. They change partners like I change shoes. So is the plot in between all the sleeping around worth it?? I honestly don’t know. I am a big fan of detective shows and the few I watch are pretty tame compared to some. I love a good mystery and a good fictional crime. I don’t love the promiscuity. What to do, what to do?

I don’t have an answer yet. At least with DVDs and streaming we keep the programs on pretty tame. All my shows are watched after my daughter is in bed to avoid exposing her to any junk that she is way too young to see. And we do lots of reading, lots and lots of it! Both my daughter and I love to read so it’s been wonderful to have that to do in our free time. It will take a lot of thought to decide what route we take. More and more our culture is exposing kids to things they should not be exposed to earlier and earlier. All I want is to give my little girl a normal, healthy childhood. A childhood of being just a child.  In the end, that is my only goal no matter what we decide.


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